Bachelor of Media and Communication/Bachelor of Business

Overview

The Bachelor of Media and Communication/Bachelor of Business equips students with knowledge and skills essential for a career that encompasses the challenging and dynamic area of media and communication and the business sector.

You'll learn how to think critically and to develop problem-solving skills, research issues and analyse information. Gain an understanding of media and media production, public relations and the impact of design on these specialised areas of communication.

Learning outcomes

Upon successfully completing the Bachelor of Media and Communication / Bachelor of Business, graduates will be able to:

• identify and contextualise the impacts of digital transformation on media and communication industries, audiences and professional and creative practices
• analyse diverse socio-cultural influences on media and communication practices and their impact on audiences in Indigenous, local and global contexts
• demonstrate critical thinking, including theoretical, practice-led and decolonised approaches, within a specialised media and communication discipline
• initiate professional approaches to planning, problem-solving and decision-making in a range of media and communication activities and processes, both individually and in collaboration with others
• design creative and professional media and communication artefacts that focus on examining the relationship between people and technology for social impact
• explore innovative use of new media and communication technologies to engage, influence and build communities for next generation media futures
• engage ethical approaches to research methodologies for socially responsible, just and fair content creation strategies
• apply learning from Indigenous, global and cross-cultural communication contexts to support accountability, self-assessment and independence in lifelong learning
• apply and integrate business-relevant knowledge, theories, concepts, technologies, practices and processes
• obtain, analyse and interpret relevant information and data to make informed business decisions
• formulate innovative and sustainable solutions to business problems
• articulate a line of reasoning demonstrating cultural responsiveness and critically analyse and offer authentic solutions to ethical challenges in business
• effectively communicate business arguments and reasoning to a range of audiences
• build on business and digital skills to continuously develop the intellectual independence to be critical and reflective learners
• work collaboratively and purposefully in teams to achieve a common goal.

Career opportunities

The Bachelor of Media and Communication / Bachelor of Business provides students with unique skills and knowledge to pursue careers in a wide variety of industries.

Course rules

To qualify for the double award of Bachelor of Media and Communication / Bachelor of Business, students must complete 400 credit points comprising of:

• twelve [12] core Units of Study (150 credit points)
• eight [8] units of study from one of the Media and Communication majors (100 credit points) and;
• eight [8] units of study from a Business discipline major (100 credit points) and;
• four [4] elective units (50 credit points)

Professional recognition

The Finance major, in the Bachelor of Business and related double degrees, is recognised under the CFA Institute Affiliated University. The course covers at least 70% of Level 1 of the CFA program Candidate Body of Knowledge (CBOK) placing emphasis on the CFA Institute Codes of Ethics and Standards of Practice. This recognition signals to students, employers and the marketplace that that Swinburne’s curriculum is closely tied to professional practice and is well suited to preparing you for employment in the finance and investment industry, and for sitting the CFA examination. Students of the Finance major may be eligible for CFA Program Student Scholarships.

Professional placements

Professional Placements are subject to a competitive selection process.

Students who undertake a 12-month professional placement are subject to the following course rules and must complete 475 credit points comprising:

• twelve [12] Core Units of Study (150 credit points)
• eight [8] units of study from the Media and Communication majors (100 credit points)
• eight [8] units of study from the Business majors (SOL or on-campus) (100 credit points)
• four [4] units of study from the Professional Placement Co-Major (100 credit points) 
• two [2] units of study (25 credit points) comprising of an advanced minor, or minor, or electives.

Students who elect to undertake a 6-month professional placement are subject to the following course rules and must complete 437.5 credit points comprising:

• twelve [12] Core Units of Study (150 credit points)
• eight [8] units of study from the Media and Communication majors (100 credit points)
• eight [8] units of study from the Business majors (SOL or on-campus) (100 credit points)
• two [2] units of study from the Professional Placement Minor (50 credit points)
• three [3] units of study (37.5 credit points) comprising of an advanced minor, or minor, or electives.

Maximum Academic Credit

The maximum level of credit that can be granted for the Bachelor of Media and Communication / Bachelor of Business is 200 credit points (normally 16 units), 100 credit points maximum from each discipline.

B. Applicants with higher education study

Educational history 

An applicant's entire academic history, including results from previous higher education study will be considered for entry into this course. If previous higher education qualifications are incomplete, results must have been obtained in the last seven years. 

Meeting course prerequisites 

As for Year 12 or equivalent. 

STAT/Bridging courses 

Results from the STAT Multiple Choice will be considered for applicants without an ATAR and whose post-secondary studies do not meet the minimum requirements. Applicants who do not meet the English prerequisites can sit STAT Written English. STAT results are valid for two years.

C. Applicants with vocational education and training (VET) study

Educational history 

An applicant's entire academic history from the past seven years, including complete and/or incomplete post-secondary VET studies, will be considered for entry into this course. Only graded results will be considered. 

Meeting course prerequisites 

As for Year 12 or equivalent. 

STAT/Bridging courses 

Results from the STAT Multiple Choice will be considered for applicants without an ATAR and whose post-secondary studies do not meet the minimum requirements. Applicants who do not meet the English prerequisites can sit STAT Written English. STAT results are valid for two years.

D. Applicants with work and life experience

Entire academic record 

This course uses an applicant's entire academic record as part of its selection considerations, including an applicant's ATAR results from the last seven years can be considered for entry into this course. 

Meeting course prerequisites 

As for Year 12 or equivalent. 

STAT/Bridging courses 

Results from the STAT Multiple Choice will be considered for applicants without an ATAR and whose post-secondary studies do not meet the minimum requirements. Applicants who do not meet the English prerequisites can sit STAT Written English. STAT results are valid for two years.