Bachelor of Media and Communication/Bachelor of Business
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Choose your majors for Bachelor of Media and Communication
Choose your majors for Bachelor of Business
Advertising
Gain vital skills to succeed in the creative world of advertising. Explore effective design and strategy, advertising development and implementation. Create ads that hit the mark with audiences.
Cinema and Screen Studies
Explore the wide variety of film and TV genres, industry perspectives, and production styles. Benefit from a range of industry links with leading Screen Culture organisations.
Creative Writing and Publishing
Gain an understanding of creative text and popular culture in literature. Develop models for your own writing and critiquing skills in literature, while exploring subjects such as self and society.
Immersive Media
Learn how to develop content for the future of entertainment, business and advertising with a major in immersive media. Engage in 360, VR (Virtual Reality), AR (Augmented Reality), and MR (Mixed Reality) interactive experiences.
Journalism
Combine traditional journalistic skills with online publishing and multimedia production. Learn the skills required for interacting with audiences, social networking and building online communities.
Public Relations
Influence the public perception of an organisation through engaging content, targeted messaging and strategic campaigns. This degree is accredited by the Public Relations Institute of Australia.
Social Media
Gain a comprehensive understanding of social media platforms within social, cultural and industry contexts. Learn how to analyse new and emerging media technologies and drive their use and innovation across industry.
Accounting
Learn to deliver insights that drive business outcomes, while appreciating how profit and purpose are the foundations of future, sustainable business.
Business Administration
Gain an essential understanding of business operations, including organisational behaviour and managing workplace relations, alongside a range of practical skills.
Business Analytics and Analysis
Business analysts often act as bridges between management and those with more technological leanings. This major will teach you how to speak both business and tech languages.
Entrepreneurship
Develop the type of fresh thinking required to build, launch and scale a start-up business or social venture.
Finance
This CFA-affiliated program is designed to build careers in investment banking, financial consultancy, asset management, financial securities, trading stocks and brokerage.
Financial Planning
Help people get the most out of their money with essential financial planning skills. Investments, taxation and more, you’ll also learn about the ethical issues when managing a client’s finances.
Human Resource Management
Discover how to manage people, create a productive working environment and build a positive workplace culture.
Logistics and Supply Chain Management
Equip yourself with the skills needed to access career opportunities in logistics and supply chain management, international trade, procurement, inventory management and distribution.
Management
Learn about the role of management in business and discover how key resources must be strategically planned, effectively deployed, monitored and controlled to meet strategic business objectives.
Marketing
Develop the advanced marketing and managerial skills needed to think strategically and succeed in this exciting industry.
Sports Management
Develop the business mindset needed to run sport organisations and venues, identify risks and seize opportunities.
Overview
Media and business – they’re two worlds that are intrinsically linked. Learn how to conquer both in our Bachelor of Media and Communication/ Bachelor of Business. Investigate the influence of social networking data, ownership and privacy, the digital economy, and more. Gain broad business knowledge and cutting-edge communication skills. Emerge ready for a captivating career in almost any industry.
Course prerequisites have changed
The English and EAL study scores have been updated for Semester 1, 2025 entry. Please see the Entry requirements tab for updated information.
Looking to start in Semester 1, 2025?
Whatever stage you're at – from browsing courses to starting an application – our Study Expo is your one-stop-shop for info and advice.
Your industry experience
Bolster your CV with real industry experience while you study through our Work Integrated Learning programs – a guaranteed part of all our bachelor degrees. This double degree includes an industry-linked consulting project and an industry-linked project related to your major study area.
Skills you’ll learn
- Media content creation
- Communication for influence and impact
- Critical and analytical thinking
- Communication skills
- Teamwork skills
- Broad-based business knowledge
Your career opportunities
- Business analyst
- Business development officer
- Entrepreneur
- Communications strategist
- Marketing communications specialist
- Content marketing manager
Key codes
International student visa
International students in Australia who hold student visas are required to study full-time and on campus. Courses that are taught entirely online are only available to international students studying outside Australia or those in Australia who are not on a student visa. Online courses are not available to international students in Australia who hold a student visa.
Professional accreditations
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Media Federation of Australia (MFA)
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Communication Public Relations Australia (CPRA)
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AACSB Accredited
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AHRI
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CFA Institute
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Certified Practising Accountants Australia
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Chartered Accountants ANZ
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Financial Planning Association of Australia
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PRME
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Association of Chartered Certified Accountants
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![CIMA-Logo-Clear [jpg]](/content/dam/media/engagement/CIMA-Logo-Clear.jpg/_jcr_content/renditions/cq5dam.web.256.144.jpeg)
Chartered Institute of Management Accountants
![CIMA-Logo-Clear [jpg]](/content/dam/media/engagement/CIMA-Logo-Clear.jpg/jcr:content/renditions/cq5dam.web.1024.576.jpeg){kind=logo}
Why Swinburne?
Top 200 for Communication
#1 in Melbourne for overall experience
Top 5% of the world’s higher education business schools
#1 in Melbourne for graduate salary one year out
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Natalie's placement story
Bendigo Bank
Natalie's placement gave her a significant competitive edge, in the transition from graduation to professional work.
Qualifications
One of the following:
- successful completion of the Victorian Certificate of Education (VCE) or its equivalent, such as an interstate or international Year 12 qualification
- completion or partial completion of an approved tertiary qualification (including certificates IV (completed), diplomas, advanced diplomas, associate degrees and degrees).
Guaranteed Entry ATAR
60
Lowest ATAR to receive an offer in 2024 [after adjustment factors]
61.7
You’ll be guaranteed a place in this course if you meet or exceed the ATAR Guaranteed Entry Score, provided you meet the course prerequisites.
If your ATAR is below the guaranteed entry score, you can still be offered a place as your ATAR may be adjusted based on subject bonuses, equity schemes or other factors. Use the above ATAR as a guide on your eligibility, and see the course handbook page for more information on entry requirements.
*Applicants without a formal qualification may be considered for entry if they have significant and relevant work experience and/or upon completion of the STAT test.
Successful completion of Australian Year 12, or equivalent overseas qualification.
Course prerequisites
These prerequisites have been updated for Semester 1 2025 entry
- VCE Units 3 and 4: a minimum study score of 20 in any English (except EAL) or 25 in English as Alternate Language (EAL) or equivalent
Admission requirements
Meeting the minimum entry requirements for the course does not guarantee an offer of a place. See admission requirements for general information about the admission process.
English language requirements
Satisfactory completion of one of the following:
- IELTS overall band of 6.0 (Academic Module) with no individual band below 6.0
- Swinburne’s English for Academic Purposes (EAP 5 Advanced level) with overall 65%, all skills 65% or above
- or equivalent measures available at English language requirements.
Need to undertake an English assessment for entry?
A prerequisite for many courses, the Pearson Test of English (PTE Academic) can now be done at our Hawthorn campus.
Admission requirements
Meeting the minimum entry requirements for the course does not guarantee an offer of a place. Check admission requirements for general information about the admission process.
Credit transfer
Credit is granted in recognition of previous study and/or experience and allows students to gain advanced standing towards their course. Applicants are assessed on a case-by-case basis.
Recognition of prior learning
Recognition of Prior Learning (RPL) allows students to gain credit (advanced standing) towards their course in recognition of skills and knowledge gained through work experience, life experience and/or formal training. Applicants are assessed on a case-by-case basis.
Apply for a pathway course
Pathways allow students to progress from one qualification to another where the first course is recognised as an entry requirement and/or provides credit (advanced standing) to the second.
Add your major
Add your major for a more personalised experience.
How credit points work
Successful completion of the Bachelor of Media and Communication/ Bachelor of Business requires students to complete units of study to the value of 400 credit points. All units of study are valued at 12.5 credit points unless otherwise stated.
What your course could look like
These are some examples of the units currently in this course. Your sequence may vary depending on unit availability, prerequisite requirements and the semester in which you commenced your course.
| Units of study | Unit code | ||
|---|---|---|---|
| Core units | |||
|
Introduction to Media Studies
Core unit , 12.5 credit points |
MDA10001 | ||
|
Global Media Industries
Core unit , 12.5 credit points |
MDA10008 | ||
|
Communicating with Data
Core unit , 12.5 credit points |
MDA10012 | ||
|
Content Creator Lab
Core unit , 12.5 credit points |
MDA10018 | ||
|
Professional Communication Practice
Core unit , 12.5 credit points |
COM10007 | ||
|
Media Content Creation
Core unit , 12.5 credit points |
JOU10007 | ||
|
Semester 1 choice
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| Units of study | Unit code |
|---|---|
| Core units | |
|
Financial Information for Decision Making
Core unit , 12.5 credit points |
ACC10007 |
|
Economics for Business Decision Making
Core unit , 12.5 credit points |
ECO10005 |
|
Contemporary Management Principles
Core unit , 12.5 credit points |
MGT10009 |
|
Marketing and the Consumer Experience
Core unit , 12.5 credit points |
MKT10009 |
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Business Digitalisation
Core unit , 12.5 credit points |
INF10024 |
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Business Consulting Project
Core unit , 12.5 credit points |
BUS30032 |
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Creative Mindset and Entrepreneurship
Core unit , 12.5 credit points |
BUS10015 |
|
Business Practice Core Option*
Core unit , 12.5 credit points |
|
|
Reading, Writing and Criticism
Core unit , 12.5 credit points |
LIT30005 |
*Upon enrolment you will choose your Business Practice electives; these include Sustainable Business Practice, Future Work Skills, internships, and study tours.
Want to see the full range of electives?
Learn about all the electives you can take in the course handbook.
| Units of study | Unit code |
|---|---|
| Option 1 | |
|
Work Experience In Industry A
Practical unit, 25.0 credit points |
WEI20001 |
|
Integrated Professional Placement A - Media and Communication
Academic unit, 25.0 credit points |
MDA20016 |
|
Work Experience in Industry B
Practical unit, 25.0 credit points |
WEI20002 |
|
Integrated Professional Placement B - Media and Communication
Academic unit, 25.0 credit points |
MDA20017 |
| or | |
| Option 2 | |
|
Work Experience In Industry A
Practical unit, 25.0 credit points |
WEI20001 |
|
Integrated Professional Placement A - Business
Academic unit, 25.0 credit points |
BUS20010 |
|
Work Experience in Industry B
Practical unit, 25.0 credit points |
WEI20002 |
|
Integrated Professional Placement B - Business
Academic unit, 25.0 credit points |
BUS20011 |
2024 fees
Yearly fee* ($AUD)
$16,323
Total fee* ($AUD)
$65,292
2024 fees
Yearly fee* ($AUD)
$37,940.00
Fees are estimates only
Published student tuition fees for 2024 unit enrolments in HE Commonwealth Supported Place (CSP) and Undergraduate Full Fee Paying (FFP) are subject to change based on individual circumstances at enrolment. Fees may vary for units studied in future years, with part-time fees being proportionally lower depending on the number of units taken per semester. Enrolled students will receive reasonable notice of any fee changes before payment is due.
Fees are estimates only
The indicative course fees shown apply to international students for the relevant year, based on a standard study load per year. Fees are assessed according to actual study load each semester, with variations to study load resulting in tuition fee adjustments. These fees generally include the Student Services and Amenities Fee (SSAF) and are subject to annual review. Enrolled students will receive reasonable notice of any fee changes before payment is due.
How do I pay my fees?
HECS-HELP is a loan and discount scheme available to you if you are eligible and enrolled in a Commonwealth supported place. A HECS-HELP loan can cover all or part of your contribution amount. You can also choose to pay your fees up front.
International students need to pay tuition fees up-front by the relevant due date. You can find the due dates on your Statement of Account.
To pay your fees:
- log in to My Financials
- check your Australian bank account details are correct
- check your Statement of Account to see how much you owe
- pay using your preferred payment method.
Eligibility for HECS-HELP
You are eligible for a HECS-HELP loan if you have been offered a Commonwealth Supported Place (CSP) for an undergraduate degree at Swinburne or a UniLink course, and you:
- are an Australian citizen and doing at least one unit of your course in Australia; or
- hold a permanent humanitarian visa and will be living in Australia for the duration of your course; or
- hold a New Zealand Special Category visa and meet the special eligibility requirements for New Zealand citizens.
Student services and amenities fee
This funding serves to improve the student experience at Swinburne. You may use many or just some of the services and amenities that the fee provides.
The fee shown in the capped amount for 2024.
This funding serves to improve the student experience at Swinburne. You may use many or just some of the services and amenities that the fee provides.
This amenities fee is included within your annual tuition fee listed above. The fee shown in the capped amount for 2024.
Please refer to the Student Services Amenities Fee page for more information.
SSAF fee* ($AUD)
$351.00
SSAF fee* ($AUD)
$351.00
Scholarships
Scholarship applications for 2024 are open. Scholarships at Swinburne are about providing opportunity, promoting equity and recognising excellence and achievement. We want you to reach your potential and achieve your life and career goals.
Our handy guide will assist you to gather documents for your application.
When you apply for a Swinburne course, we automatically consider you for an international scholarship of up to 20 per cent off your course fees – no separate application required! Just apply for your Swinburne course of choice and when we review your course application, we will also assess you for an international scholarship.
Professional placement fees
Students who participate in a six- or 12-month professional placement will be subject to an increase in total course fees.
Apply through an agent
Most international students use an education agent to help them through the application process. Swinburne has agents all over the world that can help you with your application to study. Search for a Swinburne representative in your country. If your country is not listed, please contact us.
Apply directly
Ready to take on a new challenge and reach your academic goals? If you already know which course you want to study and understand the entry requirements, what are you waiting for? Apply online! Remember, you cannot apply direct if you have an active VTAC application.
Apply through VTAC
International students currently studying Year 12 in Australia must apply through VTAC. VTAC is the central office that administers the application processes for places in tertiary courses, scholarships and the Special Entry Access Scheme at universities, TAFEs and independent tertiary colleges in Victoria.
VTAC is the central office that administers the application processes for places in tertiary courses, scholarships and the Special Entry Access Scheme at universities, TAFEs and independent tertiary colleges in Victoria.
Applying through Early Entry Program?
If you are applying through the EEP Program you will need a special code to apply.