Customer Experience and Insight
Businesses that maintain a 'build it and they will come' attitude towards customer experience (CX) will see their customer numbers fall. In this fast-paced world, it’s essential that we provide great experiences for consumers, both online and offline.
At Swinburne, we offer customer experience training with the Customer Experience and Insight (CXI) Research Group, as part of our Australian Graduate School of Entrepreneurship (AGSE).
We offer customer experience courses led by some of the country’s best researchers and educators.
Our customer experience courses
Brand Driven Growth 4 Day Masterclass
This program focuses on understanding your target audience and positioning your brand for growth.
Competing on Customer ExperienceThis program helps a wide variety of businesses develop transformative and innovative strategies to compete and win with the customer experience.
CX: Design, Delivery and Diagnosis
CX: Design, Delivery, and Diagnosis provides a holistic and strategic look at being customer centric and successfully competing on customer experience.
Strategic Planning and Management in RetailingThis program helps retail businesses develop the effective strategies and dynamic leaders needed to compete and win in the global retail marketplace.
Strategic Transformation in RetailingThis program helps retail businesses develop transformative and innovative strategies to compete and win in the global retail marketplace.
Discover our latest news
Don’t blame COVID-19: Target’s decline is part of a deeper trendRetail and marketing expert, Dr Jason Pallant suggests that Target's decline in sales is not entirely due to the impacts of COVID-19Monday 25 May 2020
Former Myer CEO guides future of retail experienceAustralian retail legend Bernie Brookes AM has joined Swinburne.Tuesday 17 April 2018